“支气管，英文”，零基础，3分钟掌握与【bronch(o)，支气管】相关的医学英语术语！

零基础，3分钟掌握与【bronch(o) 支气管】相关的医学英语术语！

词汇解析：

1.bronchiectasis[brɑŋkɪ'ektəsɪs]支气管扩张

bronchi-支气管；ectas-扩张，膨胀；-is名词后缀

2.bronchiolitis[ˌbrɒŋkɪəʊ'laɪtɪs]细支气管炎

bronchi-支气管；ol-表示小的名词后缀；-itis表示炎症的名词后缀

3.bronchoalveolitis[brɒnkəʊl'viəlɪtɪz]支气管肺泡炎

broncho-支气管；alve-窝，槽，泡；ol-表示小的名词后缀；-itis表示炎症的名词后缀

4.bronchocele[brɒnt'ʃɒseliː]支气管囊肿

broncho-支气管；cel-肿胀，膨出；-e名词后缀

5.bronchohemorrhagia[brɒnkəʊ'hemərædʒə]支气管出血

broncho-支气管；hemo-血液；rrhag-溢出，出血；-ia表示情态或病症的名词后缀

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英文原版 | Few Consumers Actually Heed Social Media

EversinceFacebookfirstintroducedbrandpagesin2007,companieshavebeenflockingtosocialmedia.Manybusinessleadersbelievethatthemoretheypostandshareabouttheirproductsandservices,thegreatertheirchancesofattractingcustomersandgeneratingrevenue.

Butjust-releasedresearchfromGallup’sStateoftheAmericanConsumerreportsuggeststhatmuchoftheseeffortshavebeenmisguided.

Socialmediaarenotthepowerfulandpersuasivemarketingforcemanycompaniesassumedtheywouldbe.Gallupfindsthatafull62%ofU.S.adultswhousesocialmediasaythatthesesiteshaveabsolutelynoinfluenceontheirpurchasingdecisions.Another30%saythesesiteshavesomeinfluence,andjust5%saytheyhaveagreatdealofinfluence.

Andalthoughcompaniesmaythinkthatpeoplewho“like”orfollowthemonsocialmediaareanattentiveaudience,ourresearchsuggestsotherwise.Ofconsumerswhoreportlikingorfollowingacompany,34%stillsaythatsocialmediahavenoinfluenceontheirpurchasingbehavior,while53%saytheyhaveonlysomeinfluence.

Whencomparedwithmoretraditionalformsofsocialnetworking,socialmediainitiativesmayactuallybetheleasteffectivemethodforinfluencingconsumers’buyingdecisions.Gallupresearchhasshownthatconsumersaremuchmorelikelytoturntofriends,familymembers,andexpertswhenseekingadviceaboutcompanies,brands,products,orservices.Socialmediasiteshavealmostnosway.

Thesefindingsraiseaquestion:isthereaninherentflawintheideaofusingsocialmediatodrivepurchasing,orhavecompaniesjustbeenusingsocialmediapoorly?Thefactthatsomeportionofbuyerscreditsocialmediawithhavingrealinfluencesuggeststhelattermaybetrue.Consumersaredrawntosocialmediabecausetheywanttotakepartintheconversationandmakeconnections.Butmanycompaniescontinuetotreatsocialmediaasaone-waycommunicationvehicleandarelargelyfocusedonhowtheycanusethesesitestopushtheirmarketingagendas.

Topositivelyinfluencepurchasingthroughsocialmedia,marketersshouldlearntouseittolistenandinteract.Consumersaremorelikelytoengagewhenthebrand-relatedpoststheyencounterare:

Whencompaniesfocustheirsocialmediaeffortsonpushingproductandnotcultivatingcommunities,theyoverlooktherealpotentialofthesechannels.Gallupresearchhasconsistentlyshownthatcustomersbasepurchasingdecisionsontheiremotionalconnectionswithabrand.Socialmediaaregreatformakingthoseconnections—butonlywhenabrandshiftsitsfocusfromcommunicationtoconversation.

EdO’BoyleisGallup’sGlobalPracticeLeaderoverseeingstrategicvisionforthecompany’sWorkplaceandMarketplacepractices.Hepreviouslyservedinrolesinbrandmanagement,strategicplanning,andinnovationatDiageo,CapitalOne,andFrito-Lay.

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